Our Work
Real projects, real user research, real results from Malaysian organizations
E-commerce Platform Redesign
Conducted 16 moderated testing sessions with real users to identify checkout friction points for a Kuala Lumpur-based fashion retailer. Our findings revealed a 3-step process could be simplified to 1, reducing cart abandonment by 28%.
Financial Services User Journey
Mapped the complete customer journey for a Penang-based fintech startup across 5 touchpoints. Workshop with 12 stakeholders identified 7 critical pain points in the loan application process. Redesign recommendations improved completion rate from 42% to 71%.
Healthcare Portal Redesign
Redesigned the patient portal for a Johor-based hospital network focusing on accessibility and clarity. Implemented improved navigation patterns and clearer form interactions. Post-launch, support tickets dropped by 45% and user satisfaction increased to 4.2/5.
Travel Booking Platform Study
Conducted 20 user interviews and 3 rounds of testing for a Selangor travel tech company. Discovered that 65% of users struggled with filter options on mobile. Redesigned filters using collapsible patterns, resulting in 34% faster task completion times.